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Stay Out of the Weeds, Deliver Confidence and Simplicity to Your Clients
Criterion HCM gives benefits advisors the tools they need to strengthen client relationships, increase retention, and deliver smarter, scalable solutions without competing for their business.
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Trusted by organizations like
Why Criterion
A Platform That Helps You Shine Without Competing for Your Business
Intelligent Insights
Know your clients better and proactively support their needs.
Client Stickiness
Clients love the platform, and they’ll stay loyal to you.
Advisor-First Approach
Unlike other platforms, we’ll never try to take your business.
Stand Out from the Competition
Your Competitive Advantage in an Industry That’s Changing
While Paychex and ADP are building their own broker businesses, Criterion HCM is committed to helping you grow yours.
Criterion HCM
ADP / Paychex
Single Platform
Criterion HCM
Fully Unified
ADP / Paychex
Fully Unified
Supports Brokers
Criterion HCM
100% Advisor-Focused
ADP / Paychex
Competes for Business
Scalable Solutions
Criterion HCM
Customizable for Any Client
ADP / Paychex
One-Size-Fits-All
A Platform That Puts Advisors First
“Other platforms make clients fit into their system. Criterion adapts to them, which keeps my clients happy and with me.”
Benefits Consultant
A Platform That Puts Advisors First
“Finally, an HCM platform that doesn’t try to steal my business. Criterion HCM gives me the tools to serve my clients better, and they love it!”
Benefits Broker
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