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Stay Out of the Weeds, Deliver Confidence and Simplicity to Your Clients
Criterion HCM gives benefits advisors the tools they need to strengthen client relationships, increase retention, and deliver smarter, scalable solutions without competing for their business.
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Trusted by organizations like
Why Criterion
A Platform That Helps You Shine Without Competing for Your Business
Intelligent Insights
Know your clients better and proactively support their needs.
Client Stickiness
Clients love the platform, and they’ll stay loyal to you.
Advisor-First Approach
Unlike other platforms, we’ll never try to take your business.
HOW IT WORKS
Empower Your Clients with Confidence and Keep Them Coming Back
Seamless Benefits Administration
A single, powerful platform that simplifies enrollment, compliance, and tracking.
Smarter, Scalable Solutions
Supports clients from 100 to 5,000 employees, helping you grow your business.
Built for Collaboration
Provides you with the data and tools to build trust and deliver value.
Stand Out from the Competition
Your Competitive Advantage in an Industry That’s Changing
While Paychex and ADP are building their own broker businesses, Criterion HCM is committed to helping you grow yours.
Criterion HCM
ADP / Paychex
Single Platform
Criterion HCM
Fully Unified
ADP / Paychex
Fully Unified
Supports Brokers
Criterion HCM
100% Advisor-Focused
ADP / Paychex
Competes for Business
Scalable Solutions
Criterion HCM
Customizable for Any Client
ADP / Paychex
One-Size-Fits-All
READY TO LEARN MORE?